{"id":2253,"date":"2020-12-01T16:59:14","date_gmt":"2020-12-01T15:59:14","guid":{"rendered":"https:\/\/www.alesmyriapolis.com\/?p=2253"},"modified":"2020-12-01T17:00:11","modified_gmt":"2020-12-01T16:00:11","slug":"replay-6-relations-presse-mode-demploi","status":"publish","type":"post","link":"https:\/\/www.alesmyriapolis.com\/index.php\/2020\/12\/01\/replay-6-relations-presse-mode-demploi\/","title":{"rendered":"REPLAY #6 : Relations Presse, mode d&#8217;emploi !"},"content":{"rendered":"<p>Les entreprises ont besoin de communiquer. Cela passe souvent par une pr\u00e9sence dans les m\u00e9dias, et n\u00e9cessite donc de nouer des relations avec des journalistes.\u00a0Partie int\u00e9grante de la strat\u00e9gie de communication d\u2019une entreprise, les relations presse ne s\u2019improvisent pas. Que vous soyez en phase d\u2019amor\u00e7age ou de croissance, les RP vous accompagneront tout au long de votre aventure entrepreneuriale.<\/p>\n<p><strong>INTERVENANTS : Karine Baudoin &amp; Beno\u00eet Durasnel \u2022 Agence R\u00e9sonance<\/strong><\/p>\n<ul>\n<li>Pourquoi mettre en place une strat\u00e9gie de relations presse ?<\/li>\n<li>Comment nouer des relations de qualit\u00e9 avec les journalistes ?<\/li>\n<li>Quels sont les outils les plus pertinents pour leur transmettre une information ?<\/li>\n<li>Quels moyens mobiliser pour des RP efficaces ?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gl7Gv7T7F1k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Les webinaires de l&rsquo;Innovation sont organis\u00e9s par Al\u00e8s Myriapolis et L&rsquo;incubateur de l&rsquo;IMT Mines Al\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les entreprises ont besoin de communiquer. Cela passe souvent par une pr\u00e9sence dans les m\u00e9dias, et n\u00e9cessite donc de nouer des relations avec des journalistes.\u00a0Partie int\u00e9grante de la strat\u00e9gie de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[147],"tags":[],"class_list":["post-2253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinaires"],"_links":{"self":[{"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/posts\/2253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/comments?post=2253"}],"version-history":[{"count":6,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/posts\/2253\/revisions"}],"predecessor-version":[{"id":2260,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/posts\/2253\/revisions\/2260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/media\/2255"}],"wp:attachment":[{"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/media?parent=2253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/categories?post=2253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/tags?post=2253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}