{"id":2711,"date":"2022-04-24T10:40:53","date_gmt":"2022-04-24T08:40:53","guid":{"rendered":"https:\/\/www.alesmyriapolis.com\/?p=2711"},"modified":"2022-05-03T15:41:35","modified_gmt":"2022-05-03T13:41:35","slug":"le-sud-ingenieux-nouvelle-marque-territoriale-dales-agglomeration","status":"publish","type":"post","link":"https:\/\/www.alesmyriapolis.com\/index.php\/2022\/04\/24\/le-sud-ingenieux-nouvelle-marque-territoriale-dales-agglomeration\/","title":{"rendered":"Le Sud Ing\u00e9nieux, nouvelle marque territoriale d&rsquo;Al\u00e8s Agglom\u00e9ration !"},"content":{"rendered":"<p><em>Les\u00a0marques territoriales\u00a0sont \u00ab des constructions symboliques, qui visent \u00e0 renforcer le sens ou l&rsquo;int\u00e9r\u00eat\u00a0des villes. Les\u00a0marques sont des signes qui permettent d&rsquo;identifier les endroits et d&rsquo;\u00e9voquer des associations, qui impr\u00e8gnent les endroits de sens culturel \u00bb (Eshuis, Klijn, &amp; Braun, 2014).<\/em><br \/>\nC&rsquo;est toute la d\u00e9marche d&rsquo;Al\u00e8s Agglom\u00e9ration, pr\u00e9vue dans le cadre du 5e axe de son projet de territoire \u00ab\u00a0Promouvoir le territoire\u00a0\u00bb.<\/p>\n<p><strong>Depuis de nombreuses ann\u00e9es, Al\u00e8s Agglom\u00e9ration fait rayonner son territoire au-del\u00e0 de ses fronti\u00e8res<\/strong> gr\u00e2ce \u00e0 des actions de communication ambitieuses \u00e0 l&rsquo;image de la campagne \u00ab\u00a0Je quitte Paris\u00a0\u00bb dans le m\u00e9tro parisien en 2021 mais aussi gr\u00e2ce \u00e0 des \u00e9v\u00e9nements r\u00e9currents et uniques comme le Concours de projets innovants Al\u00e8s Audace, propos\u00e9 depuis d\u00e9j\u00e0 10 ans pour soutenir l&rsquo;innovation et l&rsquo;entrepreneuriat sur l&rsquo;agglom\u00e9ration.<\/p>\n<p>Afin d&rsquo;aller plus loin dans sa strat\u00e9gie de marketing territorial, <strong>Al\u00e8s agglom\u00e9ration, avec l&rsquo;appui de l&rsquo;Agence R\u00e9putation Age \u00e0 Paris, a travaill\u00e9 durant 4 mois aux c\u00f4t\u00e9s des habitants et acteurs du territoire pour faire \u00e9merger sa nouvelle identit\u00e9 : LE SUD ING\u00c9NIEUX !<\/strong> Une marque forte de sens pour ses habitants et qui permettra de promouvoir la destination Al\u00e8s Agglom\u00e9ration en France et par l\u00e0 m\u00eame, renforcer son attractivit\u00e9 aupr\u00e8s des entreprises&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Al\u00e8s Agglom\u00e9ration : le Sud ing\u00e9nieux (teaser marque territoriale)\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/iUPT7dx1jMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Photographies et source : www.ales.fr<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ales.fr\/territoire\/decouvrir\/ales-agglomeration-le-sud-ingenieux\/\" target=\"_blank\" rel=\"noopener\"><strong>&gt;&gt; En savoir plus<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les\u00a0marques territoriales\u00a0sont \u00ab des constructions symboliques, qui visent \u00e0 renforcer le sens ou l&rsquo;int\u00e9r\u00eat\u00a0des villes. Les\u00a0marques sont des signes qui permettent d&rsquo;identifier les endroits et d&rsquo;\u00e9voquer des associations, qui impr\u00e8gnent&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[87,21],"tags":[],"class_list":["post-2711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-territoire","category-toute-l-actu"],"_links":{"self":[{"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/posts\/2711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":3,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/posts\/2711\/revisions"}],"predecessor-version":[{"id":2716,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/posts\/2711\/revisions\/2716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/media\/2720"}],"wp:attachment":[{"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/media?parent=2711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/categories?post=2711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alesmyriapolis.com\/index.php\/wp-json\/wp\/v2\/tags?post=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}